Privacy Statement

Highpoint Hotel acknowledges and respects any individual’s right to privacy. We take your concerns related to privacy and security seriously. We therefore want you to know how we may collect, use, share, and protect your information through our website and mobile apps. In addition to this Privacy Statement, visitors to the Highpoint Hotel website should consult the Highpoint Hotel website Terms & Conditions as well as any product or service-specific terms and conditions that may apply.

This Privacy Statement applies to Highpointhotel.com and other websites under Highpoint Hotel control, which we will refer to as our “website”.  When using Highpoint Hotel products and services, you understand and acknowledge that we will collect and use personal information as described in this Privacy Statement.

Information We Collect and How It Is Used
Visitors can browse all Highpoint Hotel websites without providing any personal information. Certain pages contain forms that give visitors the option of providing us with contact information, including name, physical address, phone, and email address, and other necessary information required to process your request if you choose to contact us. Providing this information is voluntary. The information you submit is shared internally with Highpoint Hotel employees who need this information to help respond to your request or improve Highpoint Hotel operations. Information submitted may also be used to evaluate the technical functionality of our website. Information provided may also be utilized to address inappropriate use or communications associated with our website.

Highpoint Hotel may collect the following personal information from guests and visitors for processing related to the business and commercial products and services offered by Highpoint Hotel:  Name, email address, phone number(s), address, arrival and departure dates and times, payment card information, room preference, room selection and assignment, additional guest names, vehicle information, public area security TV footage, IP addresses, session IDs, geolocation information, device information, demographic data, customer ratings and survey responses, SMS message content, comments and feedback, spending amount.  Some categories of information are required to provide requested products and services, and if you choose to not provide such information we may not be able to provide you with these products and services.  If consent is required, we will obtain your consent before collecting, processing, or sharing your personal information.  Personal information collected on our website will be used by Highpoint Hotel to provide products and services to you, and also shared with third-parties we have contracted with to assist in providing those products and services. We will ensure that these third parties have agreed not to use or disclose your personal information except to help us provide those products and services.

Links to Other Websites
Our website content may contain links to other websites not owned by Highpoint Hotel, which you may need to visit in order to purchase products and services from us. These third-party websites have different privacy notices and practices. If you submit any information to those websites, your information is governed by the Privacy Statement published on that website. We encourage you to carefully read the Privacy Statement for any website you visit.

Calling, Texting, And Emailing
By providing your phone number or email address, you authorize Highpoint Hotel to contact you regarding your reservation, your stay, or services we offer to guests. These communications may be sent by Highpoint Hotel or by a third-party service provider assisting us in delivering guest services.

Communications may include phone calls, text messages (SMS), or emails, and may be delivered using automated dialing systems, prerecorded or synthetic voice messages, or electronic messaging. By booking and providing your phone number, you consent to receive text messages related to your reservation information and, when applicable, other guest-related communications. Message frequency may vary, and standard message and data rates may apply. Consent to receive messages is not a condition of purchase.

You may opt out of receiving text messages at any time by replying “STOP.” You will also be given the opportunity to opt out of similar communications going forward.

Mobile information will not be shared with third parties or affiliates for marketing or promotional purposes.

Newsletters, Email Communications, and Other Related Services
Highpoint Hotel may offer you the opportunity to receive communications related to Highpoint Hotel services, news and announcements. You can sign up for free and can unsubscribe at any time through the preference center contained in those communications.

Other communications that you send to us via email may be shared with a customer service representative, employee, medical expert or other Highpoint Hotel employee that is best able to respond to your inquiry. Email communications may not be completely secure or confidential. It is possible that emails may be accessed or read by other internet users. Please do not use email for communications you wish to keep protected and secure. 

IP Addresses
Our internet server automatically tracks the Internet Protocol (IP) address of the computers that access our website, which may include third-party applications such as Google Analytics. An IP address is a number that is assigned to your computer when you access the internet. Highpoint Hotel may use this information to evaluate how visitors navigate our websites and ensure we provide the best and most relevant content.

Tracking Technologies
Highpoint Hotel, or any third-party advertising partners we choose to work with, may employ various tracking technologies such as cookies, pixels and analytics software in public locations of our website. These technologies help us provide the most relevant content to help the visitors access the most relevant services or products.

Cookies

When you visit our website, we may place a few small files known as “cookies” on your computer or device you use to browse the internet. These cookies are small text files that help us and many other websites enhance your experience online. They enable a range of useful features, like keeping track of your preferences, facilitating interactions on social media, analyzing how you use our website to improve it, offering personalized content, integrating social sharing tools provided by third parties, and showing you images or videos hosted on other sites. Please note that some parts of our website won’t work as intended without cookies. Additionally, we might associate the information collected by cookies with any other data you provide us while you’re on our website.

We may use both session ID cookies and persistent cookies. A session ID cookie expires when you close your internet browser. A persistent cookie is stored on your computer. Cookies enable us to track and target the interest of our visitors to enhance your experience on our website. You can learn how to remove persistent cookies by following the directions provided in the “Help” portion of your internet browser.

Pixels

Just like cookies, pixels are another tool we use on our website to improve your browsing experience, but they work a bit differently. Pixels are tiny, invisible images—often just a single pixel—that are placed on a webpage or in an email. When you visit a webpage or open an email containing a pixel, it sends information back to us or our service providers. This information can include details about how you interact with our website or emails, such as which pages you visit, the links you click on, or even the fact that you’ve opened an email from us.

We use this data to gain insights into how our website and emails are being used, helping us to tailor more relevant content, measure the effectiveness of our advertising campaigns, and enhance overall user experience. Pixels can also facilitate targeted advertising, ensuring that the advertisements you see online are more aligned with your interests. They play a crucial role in helping us understand the effectiveness of our marketing efforts by tracking actions like conversions or leads.

Third-Party Tracking Technologies

Just as we utilize cookies and pixels to enhance your online experience, our website also employs third-party tracking technologies. These are tools provided by external service providers that help us understand your behavior across the internet. Unlike cookies and pixels, which we manage directly, third-party tracking technologies are operated by outside organizations that gather data about your online activities across various websites over time.

These technologies are instrumental in analyzing how you interact with content not just on our website, but across the internet, enabling us to deliver advertisements and content that are tailored to your interests. Third-party tracking technologies do not directly identify you unless you have provided the third party with your personal information.

Location Tracking

• An IP address (also called Internet address) must be assigned to devices that access the internet. IP addresses are used to make the connection between your device and the websites and services you use. You can’t prevent a website or app from getting the IP address of your device. Your IP address includes some general information about your device location, and we use that information to display your approximate location in the website and mobile app user experience. We identify your device’s approximate location from your IP address, which is provided to us when you visit our website. We do this to provide you a customized experience on our website, including the display of location-based information that is relevant to you and your care.
• With your permission, we may collect your precise device location using technologies like GPS, Wi-Fi, and Bluetooth, to help you find our facility, or directions within our facility, or to provide you with timely notices when you visit our facility.

Analytics Software
We, and any third-party tracking utilities we deploy, may use log files on our website to gather certain information automatically and store for analytical purposes. This information includes internet (IP) addresses, browser type, internet service provider (ISP), referring/exit pages, operating system, date/time stamp, and activity on our digital properties. We use this information to track and compile non-personal information to analyze trends, monitor visitor traffic within our website content, and gather aggregate demographic information about our visitors. We may combine this log file information with other information we collect from or about you to help improve the services we offer, our marketing, analytics or website functionality.

Social Media Features and Widgets
Our website may contain various features that allow visitors to interact with our website content via their chosen social media platform, such as the Facebook “Like” or “Share” buttons. Use of these interactive widgets on our website is voluntary. These services are provided to enhance your browsing experience and ability to communicate information from our website to the audience of your choice. These social media features are hosted by a third party and governed by the Privacy Statement of the company providing those services.

Legal Disclosure
We reserve the right to disclose personal information as required by law, such as to respond to a subpoena or other mandatory legal process. We may disclose personal information when we believe in good faith that the disclosure is necessary to protect our rights, to protect the safety of others, investigate fraud, or respond to government requests.

Data Retention
We will retain your information for as long as needed to provide you services, comply with our legal obligations, resolve disputes, and enforce our agreements.

Sharing Information with Third Parties
We do not share personal information with third parties unrelated to Highpoint Hotel, except when required to for legal purposes or investigations. We may share your personal information with third parties who we have contracted with to help us provide services. We will ensure that these third parties have agreed not to use or disclose your personal information except to help us provide the services.

Security of Your Information
Highpoint Hotel provides reasonable and appropriate security measures to protect our website content and any personal information you may provide against foreseeable hazards. When you enter sensitive information (such as a credit card number) on our forms, we encrypt the transmission of that information using secure socket layer technology (SSL). When you come across a web page that is secured, your browser will likely display a “closed lock” or other symbol to inform you that SSL has been enabled. The web address should start with “https://” rather than “http://”. SSL allows a secure connection between your web browser and a web server. No computer system or information, however, can ever be fully protected from every possible threat or hazard and therefore we cannot warrant the security of any information you transmit to us, and you do so at your own risk.

Protecting Children’s Privacy
Highpoint Hotel is committed to protecting children’s privacy on the internet. We do not knowingly collect personal information from children under the age of 13.

Security Cameras

We use closed security cameras and other security measures at our facility that may capture or record images of guests and visitors in public areas, such as hallways and lobbies. We do not use security cameras and other security measures in areas where guests and visitors have a reasonable expectation of privacy, such as guest rooms and bathrooms. You may be able to request access to CCTV footage within the time specified by applicable law and as required by law.

Changes to the Privacy Statement
We may change or update our Privacy Statement over time. Notification of material changes will be on our website. This Privacy Statement was last updated on 02/02/2026.

Contact information
Depending on where you live, you may be able to request that we inform you about the personal information we maintain about you and, where appropriate, withdraw your consent for certain data processing activity and/or request that we update, correct, delete, and/or stop processing your personal information. We will process your request within the time specified by applicable law and as required by law. When permitted by law, we may charge an appropriate fee to cover the costs of responding to the request. Questions about our privacy statement and requests may be submitted via email to hipntgm@heggcompanies.com or in writing to:

1530 W 22^nd Street
Sioux Falls, SD 57105